Adidas Your Story. A Collaboration between Three Over One and Adidas
This is a little out of date as this colaboration took place earlier in the year but I thought it would be of interest.
The project was titled "Your Story" and was a collaboration between Adidas and various creative individuals across music, design and the arts. The brief was to take an existing or vintage Adidas shoe as a blank canvas and come up with an design that was to draw on personal memories of Olympic games of the past.
I researched early running shoes from the 20s and 30s games as my inspiration as I was interested in the stripped back functionality of these early styles. As you will see from the film included the final shoe was based on the Matchplay style and was finished in waxed leather and suede and heavily stonewashed and distressed to give in a more vintage appearance.
It was a hugely enjoyable process working with such an Iconic brand.